Let me take you through something: imagine that you think about setting up a clothing line and you dream about it being a howling success that turns you into a business tycoon overnight, having amassed terrific wealth and substantial power. You envision how your high-quality fabric with its special styles and designs is the talk of the town and is loved and cherished by men and women alike. So you decide to work your dream into a reality. You work tirelessly, burning the midnight oil, bleeding sweat and tears, investing loads and loads of cash to hire the best designers, importing the highest quality of fabric, and harvesting an incredible amount of resources but your dreams remain an unattainable fantasy. It’s sad. Disheartening. 

No more than a few customers visit your outlet in months. You look around and see how everything is right about perfect to you. Your staff is sweet, your fashion is innovative, and your quality and stitch of clothes will last a lifetime. Then you ask yourself, what are others doing that you are not? What is the missing piece of the puzzle that has value this immense?

Answer: Digital Marketing. 

Who does that best? A marketing agency.

What sort of marketing agency is bound to bring the greatest results? A Facebook marketing agency.

Why Facebook? Look at the stats yourself: Facebook is the MOST POPULAR social media application with a total of 2.93 billion active monthly users. If this unbelievably massive number of people use Facebook, and if it is the MOST WIDELY USED online social network in the whole world, it is very obvious to say and believe that with the right sort of marketing, everything is in the palm of your hand. 

In addition, Facebook provides marketers with the opportunity of incredibly powerful ad targeting. This means that Facebook can pick out audiences based on their age, location, interests, demographics, and even, behaviors such as the items a user searches for, the sites they visit, etc. Hence, ads only come in front of the people who are most likely to interact with them resulting in a higher click-through rate.

What is a Facebook Marketing (Ad) Agency?

A Facebook advertising agency is a company that helps businesses grow by developing and managing effective marketing strategies and campaigns. It consists of a team of individuals who have extensive knowledge and expertise in Facebook ad development. They have all the necessary skills ranging from creative, conversion-focused copywriting, and building compelling ad creatives to optimizing the landing pages and websites for optimal conversions and even, generating interesting, unique offers. 

It promotes your products and services by using efficacious marketing techniques which have the potential to reach millions of prospective customers on Facebook in just a single day. While a business can build its ad campaign by itself, it is usually less effective, more time-consuming, and costs much more than to have the job done by a professional ad agency. 

One of the ways how a Facebook ad agency is much more cost-effective is that it targets a particular audience that would be most interested in the specific products or services. In addition, the years of experience and in-depth expertise in using marketing best practices are obviously likely to get substantial results.

A good Facebook ad agency has one ultimate goal: generate maximum qualified leads, convert prospective customers into paying customers (i.e. generate the highest possible sales), and subsequently, produce a higher Return On Investments (ROIs). 

How Does a Facebook Ad Agency Work?

Talking about how a Facebook ad agency generates maximal leads and sales and produces huge profits, you’d probably be wondering how is it even able to do all of that.

It’s actually pretty intricate – involving an array of tasks, a number of different teams, and a whole lot of math and science.

STAGE 1: Once you hire a Facebook ad agency, the first step will be that the company comprehensively studies your business: its goals and objectives, the types of products and/or services it is offering, its target audience etc.

The goals usually look like this:

• Increase brand presence online 
• Boost traffic
• Generate a higher number of qualified leads
• Step up the conversion rate
• Maximise ROIs

STAGE 2: Devising a marketing strategy that is specifically tailored to the needs of the particular business that the company is working with. This involves:

• Highly targeted ads: Knowing your marketing audience is important but knowing how to target that audience is even more important (for e.g the style and tonality targeting GenZ would be way different than that of older populations) and that is exactly where the marketing prowess of an ad agency comes into play. Ads targeted towards a segment of people save a lot of money since they do not involve broad exposure!

• Creating visually appealing ad creatives: An effective ad touches on customer pain points and then provides a stunning solution and this is summed up in the form of charismatic visuals together with memorable catchphrases 

• Developing a great leads and sales funnel: This includes irresistible lead magnets in exchange for a prospect’s contact information to generate potential customers plus it establishes credibility for e.g with positive reviews on your 5-star products/services or testimonials from clients. At the end of the funnel, it can give customers exciting offers like coupons or discount codes to push them to take the final action of hitting the buy button. A leads and sales funnel will percisely depend upon the type of business.

• A good landing page and website: A landing page and website are optimized for high conversions in several ways for example with a great, benefit-focused headline, breathtaking illustrations that can include anything like hero images, creative videos, clip art graphics, etc (based on brand personality), above the fold and in repeat call-to-action buttons and so on.

Each step involves a highly skilled team such as:

• A team of copywriters who know how to sell with words because it is only with the right sort of copies, in the correct tone for a particular target audience, that a business can grow and expand, by driving an excessive load of traffic and generating extensive conversions!

• A team of graphic designers, having in-depth knowledge about the latest ways of mind-boggling ad creatives. Their profound abilities mean that your ads leave a permanent memory trace in the minds of whoever comes across them. They are irresistible and cover all the main elements of an effective ad like killer hooks, vivid catchphrases, and beautiful imagery.

• A team of digital marketers and developers who know how to expand your brand exposure and shoot up your ROIs. Their jaw-dropping strategies can potentially help you reach millions and millions of Facebook users in just a matter of days. Carefully considered and intricately planned ad campaigns can create a big, big difference.

STAGE 3: This is the phase of vigorous testing where the ad creatives, offers, ad copy, etc are tested and the results are analyzed. To make sure that the strategies are fully effective, they are constantly subjected to changes for e.g testing the targeted audiences against the website visitors to make sure that the right population is targeted.

Why Should You Hire a Facebook Advertising Agency?

Partnering with a Facebook ad agency to manage your Facebook ad campaigns will help your business scale heights and growth goals that are much more cost-effective and efficient than would be possible to simply handle in-house.

Why? Myriad of reasons. 

1. They Master the Art of Digital Marketing

Hiring a Facebook ad agency means that you have access to professionals – specialist copywriters, graphic designers, web developers, and digital marketers who handle all the various aspects of a single ad campaign. 

Unless you have a whole section of your business dedicated to advertisements, do you think a single advertiser or a small team can get your promotion off to a good start? Not quite.

Furthermore, the members of a good ad agency are constantly trained to keep up with the ever-evolving developments and the introduction of new tools in the application so your growth curves never slow down.

2. They are Cost-effective

Although the money you have to invest in a professional marketing agency might seem like a whole whack of cash, it is way less than what you would spend on in-house ad management. This is because you don’t just pay for the various advertisers but also for all the relevant tools and software needed to achieve great growth. 

In addition, the costs of developing such employees and then training them from time to time to keep up with new advancements and trends as well as subsidizing holidays, leaves, and other benefits, etc all lay on your shoulders.

3. Time is Money

Digital marketing is a world of its own: from innovative ideas, ad creatives, and copies, testing audiences to establishing a brand personality, building and constantly optimizing web pages and landing sites, using techniques to gain and retain customers, etc, etc, etc. 

Investing in a marketing agency means that all of the hard work that goes into ads and digital growth will be looked over by another body so you can focus on managing your business!