Need more eyes on your business? A surefire way to increase leads and sales down the line? A jaw-dropping strategy that shoots up your ROIs (Return on Investment) but is light on your pocket? Keep on reading because you are about to discover something… odd!

The annoying ads which you find time and time again as you scroll through your news feed on Facebook? They are actually the key to success. If done correctly, they can potentially take your business to new highs and transform you from a nobody to the owner of a chart-topping, high-flying, prosperous corporation that you thought would forever be a figment of your imagination.

You ask, how? 

Let’s explore the many amazing benefits of advertising on Facebook, and how it can help businesses of all sizes to grow, expand and succeed.

1. Facebook is the MOST POPULAR Social Media Platform

Hard to believe that? Let the stats clear the fog: a total of 2.93 BILLION users use Facebook per month which means about 37% of the world’s population use Facebook, making it the NUMBER ONE social media platform!

If this unbelievably massive number of people use Facebook, and if it is the MOST WIDELY USED online social network in the whole world, it is very obvious to say and believe that with the right sort of marketing, everything is in the palm of your hand. 

2.  Facebook Advertising is Super Cost-effective

Facebook ad targeting feature is an incredibly impressive tool that allows you to bring your ad in front of people who are most likely to interact with them. This can be on the basis of previous purchases of prospective customers (such as users interested in clothing, food and drinks, beauty, fitness, health, etc), their location like their country, their workplace, etc, demographics for e.g the age, gender, marital status, etc of the users and so on. 

What’s the point of this?

See. Advertising on billboards, TV channels, radio and podcasts, newspapers etc can cost you a fortune but you can never be sure of whether a potential customer sees it. For instance, if you want to sell soccer balls, you would want teenagers and young adults to view your ad because they are most likely to buy your product and it would be of little use if it comes in front of the more aged population. 

Thus, targeting an audience can save you thousands of marketing dollars (in addition to precious time and marketing efforts) and maximize your ROIs with that considerably higher rates of conversion.

3. Highly Personalized Ads

Ever astounded by how you mentioned a perfume once and the next minute, you are getting recommendations of various kinds of scents of different brands and even related things like perfume wax. It almost feels like your gadgets are stalking you, no? 

Let me clear it up. 

This is what a personalized ad is. 

The products that you are interested in automatically pop up on your news feed because Facebook is constantly collecting data such as the pages you have liked, your recent searches, the actions you have taken, the interests you have mentioned on your personal profile, etc. 

Based on these online behaviors, the products or services that you love are identified and Facebook shows you such or related products or services. In this way, Facebook helps potential prospects discover new products or simply reminds them of the items they already showed an interest in. 

The outcome?

Among millions of people who use Facebook daily, your ads are in front of people who are most likely to purchase them. This translates into a higher Click Through Rate (CTR) and a drastically reduced ad spend which means higher Return On Ad Spend (ROAS) and greater profits!

4. Custom Audiences to Increase Customer Acquisition

Facebook provides a powerful ad targeting tool that lets you connect to existing customers or prospective customers who have already interacted with your business in some way for example people who have visited your website, viewed a product or service page, interacted with one of your Facebook posts etc. 

By creating a custom audience list, you can deliver ads that are highly relevant to them and since you are targeting an already warm traffic, you definitely stand a significantly higher chance of conversions. 

Custom audiences also enable you to re-target customers who are at various points in your sales pipeline for example a customer who has abandoned their cart. Re-targeting reminds these prospects of your products or services and increases the likelihood of a purchase.

Similarly, for existing customers, a great strategy to maximize the Customer Lifetime Value (CLV) is to upsell related items through targeted ads.

5. Lookalike Audiences

Looking for new customers who also have a good chance of interacting with your business and are likely to make a deal? What if I tell you that Facebook allows you to find all the potential customers who have characteristics similar to your current, high-converting audiences?

Facebook Ad system has the ability to extract the key attributes of your existing audience such as their interests, demographics, purchase behavior, etc, and then use this information to identify population segments who share similar features. 

Thus, lookalike audience targeting has several benefits:

•  A larger customer base
• More likely to have high-quality leads (and thus, have a higher propensity to convert)
• A higher Return on Investment 

6. Tracking the Effectiveness of Your Ad Campaigns

Being able to track how effective your ads are is essential and Facebook allows you to measure that with a number of metrics:

• Click Through Rates (CTRs): To figure out which ads have the best CTRs because a high CTR indicates that many people who see your ad find it intriguing enough to click on it
• Cost Per Click (CPCs): To figure out which ads have the lowest CPCs because a low CPC indicates that for the money you invested in your ads, you are receiving a large number of clicks
• Conversion Rate: To identify ads with a great conversion rate because a high conversion rate means that many of your website visitors are completing your desired goal (for example a purchase), suggestive of effective marketing
• Return On Ad Spend (ROAS): Ads with a high ROAS mean that you are able to generate high revenue for every marketing dollar spent in an ad campaign

The metrics that should matter to you depend on your marketing goals for example if you aim to attract maximal traffic to your website, you would be concerned about metrics such as CTRs and CPCs. On the other hand, if your ad campaigns are conversion-oriented, then you would be paying more attention to metrics like ROAS and conversion rates.

In a nutshell, Facebook ads are a very cost-effective way to take your business to new heights because they not only help you in expanding your audience but also in reaching the most valuable audience – to make your sales soar and your profits maximal!