If you have understood the importance of surefire marketing strategies to hit your desired growth goals, made up your mind on growing and nurturing your audience by the most effective approach, concluded that a flourishing business needs customizable ad campaigns with fast and measurable results, and have finally decided upon hiring a great Facebook marketing agency, you could be wondering,

“where do I start?”

There are thousands of ad agencies out there and knowing which is the best suited for your business could be challenging. Quite challenging… 

You need to consider a multitude of factors like your allocated budget, the services the agency provides, the experience it has, your advertising goals, and so on. Actually, there is no one-size-fits-all solution to this question and hence, we have over-viewed the 7 most imperative facets to consider when choosing the right Facebook marketing agency for your business:

1. Experience Matters but the Right Experience Matters More

It is definitely important that a Facebook ad agency has an excellent record of a number of successful ad campaigns with brilliant performance metrics such as a low cost per result, a good conversion rate, and a great Return on Ad Spend (ROAS).

However, you must ensure that the agency has experience in your focal marketing niche and has hands-on expertise in the specific niche for example if your business deals with mobile phone sales, ask for any other technology sector-related client that the agency has worked with.

Ascertain that the agency is skilled in achieving your desired marketing goals, for instance, if your business is looking for an engagement drive, consider the engagement metrics that the agency was able to achieve in their case studies like the total number of clicks, the click-through rate, etc. Similarly, if your ad campaign is about lead generation, you look at metrics like cost per acquisition, Customer Lifetime Value, and other such numbers.

In short, the agency must have a demonstrated result for a business similar to yours!

2. Unmatched Skill-set and Expertise

Certainly, every business is unique in its goals, plans, brand personality, and everything else that establishes its individuality which is why marketing strategies need to be customized according to the exact needs of the business and that is where an expert ad agency proves itself to be a step ahead of the game. 

Request for details of their previous ad campaigns and have a look at their case studies to see how striking their ad creatives are, how compelling their copy is, and how it resonates with the various characteristics of the brand. Inspect the variety of their visuals: do they rely on uninspiring, boring templates or are their ads really so showstopping to get the users to stop and have a look?

Remember that only with the most charismatic videos, images, GIFs, the most killer hooks, and with the sweetest copy will you be able to achieve your desired growth goals with Facebook ads.

3. Sophisticated Technologies and Best Practices

The use of the latest Facebook Advertising tools to produce more effective ads and deliver fast results is essential. Inquire about the software that the agency uses to optimize its ad campaigns. These can include Facebook Ads Manager (the simplest and the most basic tool that allows you to create and run ads as well as track the results of your ad), AdEspresso (has customizable dashboards and in-depth metrics), Hootsuite Ads, etc. 

The tools used by an agency can give you an insight into how effective your ad campaigns are going to be in reaching your target audiences, driving sales, and scaling revenue.

4. Transparent Communication

Here’s a golden clue to help you choose the best Facebook ad agency for your business: clear, comprehensive, and consistent communication with you about your business. This is paramount because good communication is needed to thoroughly appreciate the desired goals and objectives of your company to devise strategies in line with them.

A professional ad agency will ask you a number of questions before they get started. These can include details of your brand vision, the challenges are you currently facing, the aspects of digital marketing you want to focus on, your Facebook advertising goals, your conversion rate, and many others. In fact, a good agency will press you for prompt feedback on their strategies and progress to ensure their client’s satisfaction.

5. Reviews and Testimonials 

Assure that you check out the agency’s Facebook, Instagram, and LinkedIn accounts for the honest reviews and comments of people to understand their reputation in the industry. Another good way to be completely satisfied that the select agency is the real deal, ask them for contact details of their previous clients and email them to know about their experiences with the agency, the Returns on Investments they realized, and any troubles that they had to face.

6. Pricing

Before you finalize your partnership with a Facebook ad agency, ensure that it has a clear pricing policy that falls within your budget. Some agencies charge on the basis of your monthly ad budget, some charge a flat fee while others charge based on their marketing performance such as a certain percentage of sales generated by the ad campaigns they built and managed (which means you don’t pay anything till you receive the results).

 Ensure that their pricing policy suits you in addition to complete transparency regarding their fees.