Ad Creatives
We are about to let you in on our secret recipe.
The kind that earned Colonel Sanders a multi-billion global KFC empire.
The sort that has a mix of special ingredients that would immediately elevate the whole thing.
Yes.
Here, we talk about the three Ms:
1. Marketing
2. Media and
3. M O N E Y
Here, we guide you along a highly simple, extremely effective, market-terrorizing, and battle-tested path that leads you straight to a world where money really grows on trees.
But you need to water the trees.
Water them correctly, to be precise…
Here, we believe in you.
Maybe, you have been doing double duty but it was all to no avail.
Maybe, you have been rolling dollars out of your bank account to run useless advertisements that have only got your bank account crying from an empty stomach.
Here, we talk about effective advertisements.
Creative advertisements.
Simple but clever.
Highly appealing to the visual, auditory, and verbal senses.
Attention-grabbing, jaw-dropping, divergent, and compelling advertisements.
And with such advertisements, you can exceed the growth goals that have only been a fantasy (now to become a reality).
You can discover the hidden reservoirs of explosive amounts of profits.
Soaring ROIs…
And every good thing that you can possibly imagine happening (except for raising the dead back to life again. Not that, fella. Not that)
Now you might see all of this as a little too optimistic
Almost…
Romantic
Dreamy…
But hear me out
We are about to introduce you to the world of ad creatives that would grab your potential customers by the arm and get them seated with a bowl of popcorn. All ears. Eyes wide. Minds open.
Ready?
Let’s go!
Step one:
BE THE CURE-ALL TO THEIR PROBLEM
“Sweating buckets all summer?”
“it’s time for your armpits to meet our new, ridiculously long-lasting SUPER deodorant”
There.
You touched on the customer pain point.
Provided a solution.
Won a heart.
Got a lead.
Just like that, you call out all the pain points and then provide a solution. In a beautiful, fascinating illustration.
Make sure your ad visual answers questions like:
Why do I need this product?
All humans want to be in a wonderful state of their being.
It is a universal human trait.
It is literally that simple. Yep.
Okay, that was a starter. Let’s go to the next important step.
MAKE YOUR FIRST IMPRESSION AS MEMORABLE AS IT CAN BE.
And what do we mean by that?
Drag that customer in with full force. Compel them.
Make your idea so divergent and so surprising that it takes some time for the human mind to process it.
Move away from the commonplace.
Be irresistible.
Once you are done with the idea, bring in the most eye-catching, mind-blowing, almost charismatic visuals that makes one release a river of dopamine.
When we say visuals, it is not just the picture or the video. It is the fonts and the colors, the motion and the caption, and the sweetness…
Make the dialogue witty and the music memorable.
Be artistic.
Focus on the best of your products or services.
Skip the hard sell.
And then,
Truuuust the process.
But hold up.
The secret sauce is still missing.
Come with me to discover
Step number 3:
ADD KILLER HOOKS
Well…
You really have to hear me out carefully on this one.
See. Among millions of videos and pictures on Facebook, what can you possibly do that is so striking that it catches that lazy human eyeball? That have the attention span of a bee?
Stick out.
Incorporate an extremely memorable, exceptionally vivid catchphrase into your visual that it beats everything else out there.
And what do these ‘catchphrases’ have to be about?
Anything that nails the ad on the head. Into the brain.
It could be a stat that proves how your product benefited so many people. That establishes trust and authenticity.
Could be the 5-star reviews that you have been getting on Google.
Could be about a short story that changed your life
Could be about a dumbfounding deal that you are offering.
Pretty much anything.
Make it look so striking that the eyes get glued to it in an automated way.
It should just grab the customer’s attention and make them curious.
Draw them in.
Closer and closer… to the BUY button.
There you are.
Purpose achieved.
A STRONG CALL-TO-ACTION BUTTON
I really really like the soft, new pillows that you are talking about in your ad. The ones which would cure your insomnia and make you sleep like a baby in minutes.
Now, what do I do next?
…
Did you get my point?
This CTA button determines what you want the potential prospect to do with your ad.
They engage your customers.
Encourage them to take the next step.
It inspires them.
So listen to me.
Put a nice, big button the size of your palm and give it the dazzling bright color that the eyes can perceive from like 53782 miles.
*cough*
Just kiddin’ duke, I am just kiddin’
Make your CTA button stand out. Not too big that it looks threatening but not too small that it goes unnoticeable
That one button has massive power. It can bring massive conversions.
Read that again.
Our strategies are proven so